When is Tales of the Cocktail?
What is Tales of the Cocktail?
Who Attends Tales of the Cocktail?
Seminar Information and Submission FAQ’s
What is a Seminar at Tales of the Cocktail?
How long are seminars?
What is a Seminar Moderator?
What is a Co-Moderator?
What is a Panelist?
What is the difference between the Moderator and the Panelist?
When can I submit a seminar idea?
Will there be any deadline extensions for submissions?
Can I submit my seminar on the day of the deadline?
How long should I take to submit my seminar?
How do I know what will be asked on the seminar application?
We encourage you to go through the application prior to see what questions are asked and how your responses to certain questions may trigger others. As long as you do not click the final ‘submit’ button, your test flight is not sent to us. You can also download all the seminar questions here: 2013 Tales of the Cocktail Seminar Submission Form Questions
Prepare and save your answers in an offline document that you retain a copy of. This way you may simply copy and paste your answers into the form when ready and retain a copy in case of broken connections, etc. Tales of the Cocktail is not responsible for any ideas not received by the seminar collection form. Once you idea is successfully submitted you will receive an email confirmation from Tales of the Cocktail.
What happens if I don’t submit a seminar submission completely?
What are you looking for in a Tales of the Cocktail seminar submission?
Who can submit a seminar idea?
Can former Cocktail Apprentices submit seminar ideas?
Do I need previous presentation experience?
Should my seminar submission have a category?
Seminars can fall into many categories but some common ones which Tales of the Cocktail seeks for a balanced event are :
- science of…
- international topics
Can I submit multiple seminar submissions?
What are the criteria used to review seminar idea submission?
Overall: quality of submission
Relevance: to current and enduring industry topics
Potential attendance: of a guest spending their money to attend the seminar.
Uniqueness: of topic and certainty that proposed content has not been presented at a prior major trade event. There may be multiple people submitting a similar idea. Proposals must also be considered in relation to similar proposed ideas to determine which will provide the guest the best and most educational experience.
Completeness: of presentation plan with distinct start and finish with enough potential body to captivate an audience for allotted time. There may be multiple people submitting a similar idea.
Reliability: of proposed research and presentation information. Industry experts will vet proposals for accuracy of information. Proposed new material will be reviewed based on presenter background and expertise within the field.
Presenter history: All proposals will be considered from both new and experienced presenters.
Achievability: of being able to present the material proposed within the time, venue, and financial and logistical constraints of the event.
Proposed sponsorship: As a registered 5013C Tales of the Cocktail relies on sponsorships to underwrite the event. Sponsors are a necessary part of each seminar and help us bring that seminar to life. Pre-commitments for sponsors will be reviewed to ensure a balance between financial support and reasonably unbiased presentation of educational material. Additional sponsors may be suggested to ensure balance as well as adequate financial support. All presenters are expected to be gracious and professional in discussing all products and not speak unflatteringly of any brands.
References: are you who you say you are? What’s your history in our industry? Do you conduct yourself responsibly? Are you now or potentially setting a good example of education and graciously evangelizing our industry?
Who is on the Seminar Selection Committee?
The 2013 committee includes the following people in alphabetical order.
Ann Tuennerman-Founder Tales of the Cocktail
Jacob Briars-Bacardi Global Team
Phillip Duff-Irishman, cocktail expert, bar trainer, seminar presenter and saloonkeep
Robert Hess-Cocktail Evangelist
Misty Kalkofen-Beverage manager at Brick & Mortar and Proprietor of Revolution Cocktails
Lauren Mote-Owner Kale & Nori and Bittered Sling Bitters
Angus Winchester-Global Ambassador for Tanqueray Gins
How can I learn more about the submission process?
When will I be notified if my seminar is selected?
Presenter Compensation FAQ’s
What is an Honorarium?
What happens if I want to share my Honorarium with my panelists?
Can I donate my Honorarium back to NOCCPS?
Do Moderators get an airfare stipend?
Step 1—Book your travel with your chosen airline
Step 2—Submit your receipt to Melissa Young, firstname.lastname@example.org
Step 3—Upon receipt of your receipt, you will be reimbursed via a Paypal e-check within 5 business days.
To accommodate the different travel costs from various areas, the allowance for sole moderators will be as follows:
$375 USD – US Eastern States
$475 USD – US Western States
$700 USD – International
Do Co-Moderators get an airfare stipend?
Do Moderators, Co-Moderators and Panelists get lodging covered?
Sole moderator— TWO nights will be underwritten by Tales of the Cocktail at one of our 2013 partner hotels—www.TalesoftheCocktail.com
Co-moderators and panelists—ONE night will be underwritten by Tales of the Cocktail at on of our 2013 partner hotels—www.TalesoftheCocktail.com
An additional night will be underwritten for each presenter (moderator, co-moderator or panelist) for each additional seminar they participate in— up to a maximum of FOUR nights.
Is transportation to and from the airport provided for Moderators, Co-Moderators and Panelists?
We are pleased to offer you a complementary round trip shuttle service. Once you are selected we will provide you with the link to book your transportation.
What if I work for a company that is covering my airfare and hotel?
As a registered 501c3 non-profit organization, your brand has a larger travel budget than Tales of the Cocktail.
By having your sponsor brand underwrite your travel expenses, it allows Tales of the Cocktail to bring in more presenters to Tales of the Cocktail, which makes the festival that much more valuable to the attendees and sponsors. By having your brand underwrite your travel expenses it allows us to bring in more presenters from around the globe to Tales of the Cocktail and makes your attendance that much more valuable to the attendees.
Other Event Submission FAQ’s
What if I have another idea that is not a seminar?
After your Seminar is Selected FAQ’s
What happens if my seminar is accepted?
What are the other deadlines involved in leading a seminar?
Important Dates & Deadlines
September 19 – November 15, 2012 – Seminar Submission Form Online
November 15, 2012 – Seminar Submissions Due
January 31, 2013 – Seminar Acceptances Emailed Out
February 28, 2013 – Final Seminar Descriptions, Panelists, Biographies, and Photos Due
April 4, 2013 – All Travel Packages Emailed to Moderators, Co-Moderators and Panelists
April 21, 2013 – Seminar Recipes Due
May 2, 2013 – Deadline to Submit all Travel Receipts to Tales of the Cocktail
August 30, 2013-Deadline to submit an invoice to NOCCPS for compensation
Seminar Cocktails and Tastings FAQ’s
Am I expected to provide cocktails or tastings for attendees?
Am I expected to do an onstage demo?
How will I serve cocktails or tastings for these attendees?
Any cocktails or tastings you wish to serve guests during your seminar will need to be entered into our online recipe database by the moderator by the deadline specified in your contract.
Recipes will be reviewed for accuracy and achievability and approved if falling within the specified constraints of the event. If they do not, Tales of the Cocktail will work to with the moderator to adjust the recipe.
Tales of the Cocktail staff will calculate the amount of each ingredient needed and contact sponsors for product donations to be shipped to the Tales of the Cocktail offices prior to the event..
Since 2007 the Tales of the Cocktail seminars have relied on the Cocktail Apprentice Program (CAP) staff to prepare and serve batched cocktails and tastings to seminar attendees. This group is comprised of over 60 of the worlds leading new and veteran bartenders selected through a rigorous application process attracting hundreds of applicants each year. Each CAP is fully trained in a unique system created for Tales of the Cocktail used to successfully execute over 150,000 servings each year. It is expected that the moderator work with the Tales of the Cocktail staff and CAPs to provide accurate and achievable recipes. While the staff will usually do all preparation and serving in order for the moderator to focus on their talk, it is always helpful for the moderator to taste their batches to make any last moment adjustments. Each moderator will be assigned a Cocktail Apprentice Team leader to directly coordinate recipe preparation specifics, batch tasting, serving cues, etc.
When will I know if my recipes and/or tastings are approved?
Is there a limit to how many cocktails and or tastings I can serve?
Is there a limit to what type of cocktails and or tastings I may serve?
How are my cocktails or tastings served and what size are they?
Cocktails are served in compostable, Tales of the Cocktail logoed plastic cups. The cups are 5 oz and the cocktail is served at 2 oz. each.
Tastings are served in compostable, Tales of the Cocktail logoed plastic cups unless glassware is specifically requested at time of submission. Glassware will be standard industry stemware unless otherwise requested. Tastings are 1.5 oz each.
Can I simply do my own batch math by multiplying my recipe by my room size?
No. There are many factors involved in the math to batch. Over the past five years Tales of the Cocktail and its Cocktail Apprentice Team have developed a unique system which takes into account room size, original and finished drink sizes, dilution, ingredients at batch scale and many other factors including potential unpublished attendees such as sponsors, media, etc.
When are my cocktails batched?
How do I know how much product will need to be provided for the recipes/tastings in my seminar?
What happens if I need an ingredient that cannot be found in New Orleans or is homemade?
Why does the amount of product requested seem so high?
Tasting Room FAQ’s
What is a Tasting Room?
Tasting Rooms are where attendees get the opportunity to meet your brand one on one and learn more about your products. Guests will be able to talk with experts from your company, learn about the history of your products, and sample products, some of which are not available in the United States.
Tasting Rooms are a place for your brand(s) to shine. We encourage brands to take advantage of this “blank slate” and promote your products. Bring in branded tools, signage, POS items, models, and food to exemplify your brand’s image and bring its personality to life.
Where are Tasting Rooms?
Are Tasting Rooms complimentary?
How long are Tasting Rooms?
Do guests need to RSVP for a Tasting Room?
How many attendees should a sponsor expect at a Tasting Room?
Who attends Tales of the Cocktail Tasting Rooms?
Who is the sponsor of the Tasting Rooms?
As an interested Sponsor how do I submit an idea for a Tasting Room?
What do you recommend when putting together a Tasting Room submission and description?
Tales of the Cocktail is a sophisticated and competitive environment. A brand’s biggest asset is the content of your tasting room and how you communicate it. When crafting your description, please keep the following questions/tips in mind, and your tasting room will be much more successful:
- Why should I attend this Tasting Room?
- Who and what will be there that I cannot get anywhere else? Guests love to taste new products and products not available in the US or their market yet.
- What will I leave with, swag more knowledge, etc.? What is the take away from this seminar? Just a well made cocktail is not enough.
- What hands-on activities are there, if any? If there is a competition is the audience judging? Does the guest get to play with a new product?
- Target it to the bartender and do not “dumb it down.” This is a very knowledgeable audience.
- Be as specific as possible in your description. For example, if the guest will get a limited edition cocktail book or hand crafted Lewis Bag tell the person; do not just say that guests will receive a gift.
- Is there food? People appreciate food and snacks; as they do not always have time to eat in between events. Each Tasting Room has a small F&B minimum to create parody as well.
- Is there music or an artist performing?
- Include all of the bells and whistles!
When do I find out if my submission is approved?
How long does a sponsor have to set up and breakdown for a Tasting Room?
How does a Tasting Room get promoted?
What does Tales of the Cocktail provide to Sponsors for a Tasting Room?
- 4 cases of Water
- Two Hotel banquet servers
- Hotel Linens
- Kold Draft ice
- Daily signage with the daily tasting room schedule
- Tales of the Cocktail 5 oz. Acrylic Cups
- Tables choices of, based on availability —6’ x 30”; 6’ x 18”; 5’ cocktail round ; 36” cocktail round
- One Tales of the Cocktail Staff member
- One Tales of the Cocktail Volunteer
What do you recommend if a sponsor needs to ship items to the Tasting Room?
Tales of the Cocktail will NOT receive any liquor, POS, etc. for your Tasting Room(s).
We recommend you make arrangements to do one of the following or both:
- Ship to and/or make arrangements with your Local Distributor to house the items you need.
- Ship items to yourself at the Hotel Monteleone, Royal Sonesta or the hotel where you are staying.
- Shipping Label Example:
Attn: John Doe, Hotel Guest
**Product handling charges may apply for the receipt, storage and room delivery of your items. This would be a small charge from the hotel onto your room bill. Notify your Hotel Tasting Room Contact if you are shipping items to the hotel and they will tell you how they need to be labeled
If you do ship to yourself at any of the hotels, we recommend you check for your items, and secure them in your room prior to needing them in your Tasting Room.
What does the sponsor need to provide that Tales of the Cocktail does not cover?
Listed below are all the items that a sponsor would need to source if needed:
- All Cocktail Ingredients, including sponsor products
- Actors, Models and Musicians
- Audio Visual
- Fresh Juices
- Photography and videography
- Portable Bars
- Specialty Ice—i.e. ice balls, spears, etc.
We have local vendors that we recommend, so please ask us if you need us to provide you with these contacts.
Spirited Dinner FAQ’s
What is a Spirited Dinner®?
Over the years, the Spirited Dinner® series has become a Thursday night tradition at Tales of the Cocktail®. On Thursday, July 18, 2013, restaurants located throughout the city will welcome cocktail lovers to enjoy one-of-a-kind dinner pairings of cocktails and cuisine. Each restaurant will combine the talents of at least one of the world’s best mixologists with some of the city’s most renowned chefs to create a special pairing dinner.
The Spirited Dinner® series is an important part of Tales of the Cocktail®, and one of our signature events that we have hosted since the first Tales of the Cocktail.
When are the Spirited Dinners®?
How long is a Spirited Dinner®?
How do I make reservations for a Spirited Dinner®?
How much is a Spirited Dinner®?
Who gets the money from the Spirited Dinners®?
How many Spirited Dinners® will there be at Tales of the Cocktail in 2013?
How are Spirited Dinner® restaurants selected?
What if I have a certain restaurant in mind for my Spirited Dinner®?
Bar Chef Spirited Dinner® Information
What is a Bar Chef at a Spirited Dinner®?
As a Spirited Dinner® bar chef, we expect the following from you:
- Plan and execute your dinner in a professional manner
- Communicate with the restaurant that you are paired with on details and execution of your cocktails at the dinner and meet all deadlines.
- Communicate with the appropriate sponsor representative regarding the details and needs of your cocktails, and the specific products it will be using
- Create a cocktail pairing menu for the Spirited Dinner®
- Be a host for the evening and introduce yourself and your team, and discuss your cocktail creations and why you paired them with the menu selections
- Use Tales of the Cocktail partner brands and partner products for additional cocktail ingredients when appropriate (these additional products will not be supplied to the restaurant)
- Meet all requested deadlines for materials
- Provide a photo and current bio of yourself for the Tales of the Cocktail website
- If requested, participate in one pre Spirited Dinner® conference call
- Include event details of your dinner in any of your appropriate promotional materials such as your website, newsletter, etc.
- Speak with media if we book interviews on your behalf
- Do not participate in a cocktail related dinner, in New Orleans, 30 days before or after Tales of the Cocktail 2013
At your dinner, it will be up to the bar chef how much actual information is presented to accompany the theme. At the very least, the bar chef should introduce the dinner with an explanation of the theme, and let the diners know the thought process behind the selection of the cocktails. Keep in mind; that this is a dinner first and foremost, and not a lecture. There will not be presentation equipment.
Is there compensation as a Bar Chef for a Spirited Dinner®?
- Complimentary meal at the Spirited Dinner® restaurant
- Total honorarium of $250.00 per dinner. An invoice should be sent to Melissa Young at email@example.com prior to August 30th, 2013 to be compensation.
- One night at the partner hotel you are staying at during Tales of the Cocktail
- Event tickets and merchandise may be purchased at a 20% discount. Some restrictions apply.
- Extensive promotion of yourself and your company through the Tales of the Cocktail marketing campaign
Who can submit an idea for a Spirited Dinner®?
Can I submit more than one idea for a Spirited Dinner®?
Can former Cocktail Apprentices submit an idea for a Spirited Dinner®?
Will there be any deadline extensions for Spirited Dinners®?
What are the criteria for the Spirited Dinner® review process?
- Overall: quality of submission
- Relevance: to current and enduring industry topics
- Potential attendance: of a guest spending their money to attend the dinner
- Completeness: of Spirited Dinner® plan with distinct start and finish with enough potential body to captivate an audience for allotted time. There may be multiple people submitting a similar idea.
- Achievability: of being able to present the material proposed within the time, venue, and financial and logistical constraints of the dinner.
- References: are you who you say you are? What’s your history in our industry? Do you conduct yourself responsibly? Are you now or potentially setting a good example of education and graciously evangelizing our industry?
Do I need previous presentation/public speaking experience?
As an interested Bar Chef how do I submit an idea for a Spirited Dinner®?
Spirited Dinner® Sponsorship Information