The Asian bar scene has seen alot of press in the past year but, what is really going on in the region? The economy is booming and there is alot of opportunity to do business in Asia so, why isn't everyone able to succeed in the market? A better understanding of how business works in the complex and multicultural East is crucial to the Western business trying to get inside. Rob Mckeown has been writing about food and beverage in the region for almost a decade and has been doing intellegence for companies of all disciplines looking to make connections and do business in China, Thailand, Singapore and Indonesia. This seminar will explore the various social and economic groups within Asian society and how to navigate and respect the rich culture of Asia. Linden Pride of Australia and Eben Freeman who have spent the past year working in the beverage industry in Asia will contribute their impressions and serve cocktails inspired by their travels.