Ever wonder how some nights when you worked so hard - you were at the end of the night physically tired but in good spirits and appeared not to have lost a lot of energy? Remember also the nights when at the end you weren't only physically tired and exhausted but also emotionally drained and "heavy"? The difference in those two experiences is in maintaining force. In the first example the force and energy was accidentally maintained and you didn't identify emotionally with all that was going on that particular night. In the other example, you did identify emotionally with everything and therefore got upset, or got exited, or got insulted, or got praised, or not praised, or liked, or not liked, you got bored, etc. In other words, you got personally involved. How do we change this? It is very important to realize that we can influence the way we perceive ourselves on moment to moment basis. It does not have to be random and accidental. There is an opportunity and a simple technique that will enable you to create a "working character" within our personality who takes charge of us when we step behind the bar and are professionally engaged. The Seminar will tackle with this and other examples and provide an insight into the inner workings of the human psychology when confronted with challenges of nightly work behind the bar. Who is The Bartender? What are his/hers aims? What is he/she really selling? etc. Can the level of our awareness influence the taste of our cocktails? Finally we will conduct an experiment with 5 random people from the audience who will have the first hand opportunity to experience how they all "taste" different no matter how pre-measured their ingredients are. This seminar is crucial knowledge for any working bartender and can greatly help professionals to become fully developed bartenders.