A follow-up session on 2009's "Using Blogs and Online Tools to Promote Your Bar, Brand and Career", this session will focus on the continuing evolution of blogs and social media platforms and what they mean for brand managers, bar owners, bartenders and bloggers. With new Federal rules governing the way blogs review products and places, and with information increasingly shared via social-networking tools such as Facebook and microblogging tools such as Twitter, it's essential for all aspects of the industry to understand how to best interact with the online world.