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WHAT:
Tales of the Cocktail, a culinary and cocktail festival on July 16-20, 2008, features award-winning mixologists, authors, bartenders, chefs and designers in the New Orleans French Quarter at five days of cocktail events such as dinner-pairings, cocktail demos and tastings, seminars, mixing competitions, design expos, book-signings and much more. Measuring some of their success in garnishes, Tales of the Cocktail 2007, used 7250 mint leaves, 3580 lime wedges, 800 watermelon cubes, 560 gin soaked dried cherries,1390 orange slices, 2 tons of ice and more for 12,000 sippers!
It’s the most spirited event of the summer – and it takes place in the birthplace of the cocktail. Tales of the Cocktail, a dining and drinking extravaganza that explores the Spirit and spirits of New Orleans, is a balanced mix of food, drink, history and fun, shaken with sophistication and creativity, and served up to educate locals and visitors to the city with perfection. The event began in August 2003, and celebrates its sixth year in 2008.
WHERE:
The Hotel Monteleone is Tales of the Cocktail’s headquarters; however, festival events take place throughout the New Orleans French Quarter. Through the years, the Hotel Monteleone has played host to some of the world’s most famous and colorful characters. Movie stars, dignitaries, royalty and political kingpins are part of their colorful past and present. Guests find the perfect blend of southern hospitality, old world grandeur and casual elegance. The Hotel Monteleone has celebrated the history of the cocktail as the host hotel for Tales of the Cocktail for the past five years. Other fine and historic New Orleans establishments that have hosted events include Galatoire’s, Antoine’s, Arnaud’s, The Ritz-Carlton New Orleans, Harrah’s New Orleans Casino, the Napoleon House, Brennan’s and many more.
WHO:
Ann Rogers is the founder of Tales of the Cocktail. She has planned, implemented and promoted the event since its inception in 2003. Tales of the Cocktail, through Ann’s leadership, has attracted thousands of visitors to New Orleans and has hosted culinary and cocktail professionals and celebrities as presenters each year. Top liquor brands and national magazines sponsor Tales of the Cocktail and the festival has garnered national media coverage in all five years. Paul Tuennerman joined Tales of the Cocktail in 2006, as the Chief Operations Officer. He also serves as Executive Director for The New Orleans Culinary and Cultural Preservation Society.
HOW:
In 2006, Ann Rogers formed The New Orleans Culinary and Cultural Preservation Society to preserve New Orleans’ dining and drinking history, raise funds for the hospitality industry and produce Tales of the Cocktail annually. Ann and Paul’s ongoing work with the Society is to further its mission, generate media attendance and coverage for the Society and the event and to encourage a positive image for New Orleans, ultimately attracting visitors and increasing tourism.
WEB:
www.TalesoftheCocktail.com
Visit our newly updated website for a schedule of events for 2008, and details about what’s in store as we Pour It On in 2008!!! Also, see why we made headlines in 2007, at our fifth annual event. Shop for cocktail merchandise, meet our sponsors, authors and special guests. Sign up to receive our newsletter and updates on ticket sales and more. Purchase tickets online beginning in April 2008.
MORE ABOUT:
THE NEW ORLEANS CULINARY AND CULTURAL PRESERVATION SOCIETY:
The New Orleans Culinary and Cultural Preservation Society, a non-profit organization dedicated to raising funds to benefit hospitality industry members, produces Tales of the Cocktail annually. Its mission is to preserve the rich history of the restaurants and bars of New Orleans and the unique culture of dining and drinking famous to the city, while educating locals, visitors, and the hospitality industry about this culinary heritage.
The New Orleans Culinary and Cultural Preservation Society developed a program in 2007, to educate the hospitality industry, the greater community and visitors about New Orleans’ culinary history. Save Our Cemeteries presented a course on the history of prominent restaurant proprietors in New Orleans buried in historic Metairie Cemetery and now tour guides have developed a tour script on the topic and will provide guided “culinary history tours” of the cemetery. The New Orleans Culinary and Cultural Preservation Society underwrote and promotes the complimentary tours, a collaborative effort by the two 501©3 non-profit organizations.
TICKETS:
Tickets are required for Tales of the Cocktail and can be purchased online at www.TalesoftheCocktail.com beginning April 2008, or by calling 504-558-1840. Ticket packages are available as well as special rates at the Hotel Monteleone all booked online thru www.TalesoftheCocktail.com.
SPECIAL GUESTS AND PRESENTERS:
Since 2003, Tales of the Cocktail has hosted the top mixologists, bartenders, chefs and authors of the cocktail and culinary industry, resulting in the most influential gathering of mixologists in the world year after year. Over the last five years, these special guests have traveled from across the country and the world (such as Australia, Holland, Russia) and have included:
- Ted Allen, Emmy Award winner and star of Bravo’s “Queer Eye for the Straight Guy” and “Top Chef”
- Kevin Brauch, host of “The Thirsty Traveler”
- Dale DeGroff, “King Cocktail” and author of “The Craft of the Cocktail”
- Tony Abou-Ganim, “The Modern Mixologist”
- Audrey Saunders, owner, ofThe Pegu Club, New York
- Charlotte Voisey, award-winning international bartender
- Julie Reiner, co-owner and creative director of the Flatiron Lounge, New York
- Georg Riedel, 10th generation glassmaker and president of Riedel Crystal
- Andrew Dornenburg and Karen Page, James Beard Book Award-winning authors
- Ted Haigh, “Dr. Cocktail” and cocktail historian
- Robert Hess, creator of Drinkboy.com
- Anistatia Miller and Jared Brown, co-founders of The Museum of the American Cocktail
WHAT PEOPLE ARE SAYING:
“The single best cocktail event we have ever attended, Tales of the Cocktail is a must for professionals and enthusiasts alike.”
-- Andrew Dorenburg and Karen Page, authors of the Becoming a Chef Series and presenters at Tales of the Cocktail
“Interest in fine spirits and cocktail culture has surged in the past 20 years, but there's never before been a forum for distillers, mixologists, journalists, and enthusiasts to get together and steer the industry toward the future (while reflecting on its fascinating past), and to recognize industry players for innovation and excellence. In just five years, Tales of the Cocktail has established itself as that forum—and in the magic, vibrant, history-drenched city of New Orleans. Cheers!”
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Ted Allen, Emmy Award winner, Star of Bravo’s “Top Chef” and “Queer Eye”
"If you're an industry professional and not in attendance at Tales of the
Cocktail... You're not taking your job seriously enough!"
-- Kevin Brauch, Drinks Specialist, Thirsty Traveler on THE FINE LIVING NETWORK
“I truly thought it was a fantastic event; I can't remember when I enjoyed myself so much. It was like a star trek convention for cocktail geeks! And you could literally sit in that lobby, and never feel alone.”
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Audrey Saunders, owner, The Pegu Club, New York
"If you're serious about cocktails - learning, sharing and tasting - Tales of the Cocktail is the only event you need attend, in the beautiful setting of the world's first great cocktail city"
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Philip Duff, Global Brand Ambassador, Lucas BOLS BV
“Tales of the Cocktail 2007 was the “Woodstock” of the cocktail biz. Superstars mingling with the common folk in the spirit of New Orleans and her intimate relationship with cocktail culture, created a magical experience that left me warm and fuzzy all over.”
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Jonathan Pogash, Ardent Spirits
“Tales of the Cocktail is now considered by many to be the premier cocktail event.”
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Dale DeGroff , Author Craft of the Cocktail
SPONSORS:
For more information about becoming a sponsor for Tales of the Cocktail, contact Ann Rogers at ann@talesofthecocktail.com. With an expert marketing plan that includes outreach programs of ads in major local and national publications, radio promotions, television commercials, e-mail marketing, web banners, e-newsletters, and direct mail campaigns, Tales of the Cocktail generated $1,802, 564 in earned media value and 148, 605, 800 in media impressions in 2007. Our sponsorship packages are customized to meet your goals and specific plans can be developed to meet the individual sponsor needs for media outreach.
Download the 2008 Tales of the Cocktail Fact Sheet
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